Celebrating the Migrant Story of Modern Britain

Our vision is to build a vibrant cultural movement that uplifts migrant voices, preserves heritage, and celebrates the achievements that enrich modern Britain.
We imagine a UK where every migrant feels seen, valued, and connected, a place where identity is embraced, culture is honoured, and every contribution is recognised as part of the nation’s evolving story.

Roots and Pride exists to bring communities together.
We want to inspire unity across backgrounds, amplify the pride that comes from our shared and diverse histories, and create a space where belonging is not questioned but celebrated.

At the heart of our vision is a simple belief:
When we celebrate the roots that shape us, we unlock the pride that strengthens us.
Through storytelling, culture, and community, we aim to champion the people who make Britain richer in spirit, creativity, and possibility.

A diverse group of people seated in an auditorium, some engaged in conversation, eating snacks, or using their phones, with a few standing, in a modern indoor setting with dark ceiling and wooden wall panels.

Why Work With Us

Roots and Pride partners with individuals, organisations, schools, and community groups committed to celebrating the contributions of migrants in the UK. Whether you want to bring cultural learning into classrooms, collaborate on creative projects, or support community events, we welcome partnerships that inspire pride, understanding and belonging. Together, we can amplify migrant voices, honour heritage, and build a more connected and inclusive Britain.

Group of people engaging in conversation at an indoor event, with a screen displaying 'Sustainable Goals' in the background.

Working with Schools and Universities

We deliver workshops and assembly sessions created with love for schools and universities, where students learn to embrace their own roots and appreciate the roots of others. Through storytelling, culture and shared experiences, we celebrate our differences, honour our connections and unite in pride and respect for the diversity that shapes us all.

A diverse group of people seated in an auditorium, engaged and smiling, with a focus on three individuals in the front row.

Support for Communities

We work closely with communities to celebrate their heritage, amplify their stories and strengthen local pride. Through events, workshops and creative projects, we create spaces where people can connect, share their experiences and feel seen and valued. Our aim is to support communities in embracing their roots, honouring their contributions and building a sense of belonging that brings everyone together and all are welcome.

“As a daughter of migrants, I know the power of being seen and heard. Roots and Pride is about honouring those journeys while recognising the people who make Britain vibrant, innovative and deeply connected. When we celebrate our roots, we strengthen the pride we all share.”
Ngunan Adamu, Founder

Contact

Feel free to contact us with any questions.

Email
info@rootsandpride.co.uk